Today before work I headed downtown and made my way over to Centennial Olympic Park. The event was basically a news conference to announce the new sponsor of the Georgia Marathon and Half Marathon, which for the last four years was run by ING.The race organizers invited up to 200 people to register for a short fun run (advertised as a 1/2 mile but actually was only a 1/3 of a mile) and a T-shirt and goodies afterward).
Even walking up to the registration tent, it was pretty obvious who would be sponsoring -- Publix. It was on the tents and on the side of the goody bags "Publix Georgia Marathon and Half Marathon."At the same time, it was their event so I decided to not Twitter and Facebook it to the world.
Publix has been a good sponsor of races in the area. For this year's ING Georgia Marathon and Half Marathon, they gave out nice reusable grocery bags plus a training log filled with about $30 in coupons, meaning you were getting back a good bit of your registration fee for the race.
For the Peachtree Road Race, they've always given out food and cold drinks, usually Powerade and Cokes or Diet Cokes (which I've come to appreciate!).
After the announcement we all ran around part of the perimeter of the park behind the Falcons mascot and a couple of dignitaries. The organizers gave out great goody bags, which consisted of a reusable grocery bag filled with a lunch (turkey wrap, chips, cookie, apple and bottle of ice tea) and our free T-shirts, which are awesome technical Ts with the new logo.It was a nice afternoon event to be a part of and I can't wait for next year's race!
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